Hanhui Pharma retail drug business is committed to the layout of the retail drug market and the extension of the product life cycle. At present, we have reached strategic cooperation with a number of national chains, with the coverage rate of more than 100,000 pharmacies. Through the integration of resources inside and outside hospitals, retail market insight and professional promotion ability, we have successfully created 2 products with sales exceeding 100 million RMB in the retail channel.
The e-commerce business of Hanhui Pharma aims at expanding new online channels, covering data insight, market strategy, channel building, operation management, marketing promotion, etc. At present, the online business has comprehensively covered B2B and B2C channels, including the mainstream e-commerce platforms Alibaba and JD. Product strategies are formulated dynamically to expand the sales network by maximizing the advantages of both the Internet and customers on the platforms. Innovative e-commerce promotion and digital marketing management continuously improve product awareness and professional recognition through overall planning of resources and integrated marketing.
